Behind the Typedia Logo Design

I finally got a chance to read through the whole thing. As one commenter notes, reading through this process is mesmerizing. My favorite bit:

If you’re familiar with Bodoni and Didot, you’ll also be able to see my many departures from those faces. The very slight flares at the ends of the thin flourishes, for example, are a personal favorite detail of mine. Without them, the end of a thin stroke seems arbitrary to me, like, “well, guess it may as well end here…”. I prefer to say, “This is exactly where I want the stroke to end”—to make the last bit of ink (or toner, or whatever) to be like a punch line or dessert—kind of a little tiny celebration at the end of something joyful.

They look stunning in the finished logo.