The cane soon became a source of self-consciousness. “My eyeglasses would get compliments,” she told me, “but my cane would get a funny tilt of the head from people, as if they were thinking, ‘What’s wrong with you?’ ” For months, she was despondent. One thing that helped her recovery was finding a purple cane, while browsing online, to replace her drab, hospital-issued one. “I went from walking hunched down, wanting to hide, to actually being proud of it,” she said. Sometime afterward, she was shopping at J.Crew, her favorite store, and it occurred to her that her cane would look beautiful with the brand’s Kelly-green T-shirts. That led her to begin asking J.Crew, through e-mails, blog posts, and open letters published on Facebook and Twitter, if it would sell a fashionable cane—to broaden its customer reach and to help ease the stigma attached to assistive devices.
I’m still getting used to Apple as a fashion brand. But the idea of intersecting fashion, design, and technology with accessibility (beyond the usual software-level accessibility)? Fascinating.