Archive of November 2018

The Hidden Cost of Touchscreens

Amber Case:

When I worked in food service and in the mailroom, the uglier touchscreens were always easier to work with. They were color coded with bright, contrasting colors, making the boundaries between numbers or items very obvious. I found that the colors reduced mistakes. I’d usually tap the right items after barely even glancing at the interface. After a while, I’d only check the screen for mistakes at the end of the process, before submitting an order or printing a receipt.

Most touchscreen interfaces don’t use high contrast colors or locked, static buttons for basic functions. They bury actions under multiple buttons, and this leaves us dangerously hunting for the right button while trying to drive, or our frustrated passengers trying to help us get our phone connected via Bluetooth.

AI is Not a Community Management Strategy

Derek Powazek:

This PageRank thing, they told us, was an “algorithm.” And, for a time, algorithms were all the rage. We were living in the age of the algorithm. And in all my client meetings and project plans, every time we had a decision to make, someone would say, “the algorithm will do it.”

The algorithm never did it.

I’ll let Dionne Warwick take this one:

Gotta get off, gonna get
Out of this merry-go-round
Gotta get off, gonna get
Need to get on where I’m bound

When did I get, where did I
Why am I lost as a lamb
When will I know, where will I
How will I learn who I am